The AMCC faculty and staff in a joint meeting conducted a marketing strategic planning session for A.Y 2020. The said program was spearheaded by Dr. Leilah Demol who is also the head of the Marketing committee.

The workers, who were grouped into four, discussed the strengths, weaknesses, opportunities, and threats (SWOT) of the current college setting. After which, each group presented their respective groups’ output and was deliberated.

The purpose of the event is to consolidate ideas of the workers into one which will serve as a basis for the final marketing strategy. The issues pointed out in the SWOT analysis was submitted to the admin for further deliberation and prioritization in terms of financial funding.